
Welcome to Alpha Bonus
This promotion offers you the following opportunity:
Buy a Sony Alpha camera (whether new or second-hand) and receive €100 cashback for each of up to three newly purchased Lenses or accessory items!
This is how it works:
- Buy a Sony Alpha camera* (whether new or second-hand) during the promotion period. You can order up to three Lenses or accessories immediately or later (also individually, does not have to be in one order).
- Register the camera you have purchased at https://www.sony.de/cashback/welcome-to-alpha. After registering, you will receive three voucher codes from Sony by e-mail.
- Use the codes to claim your cashback from Sony. You will then receive the cashback amount from Sony.
*Valid for selected promotional models.
The Sony promotion conditions apply All info & Registration
The promotion is valid until March 31, 2027
- Mirrorless full-frame camera at professional level
- Partially-stacked 33 MP Exmor RS CMOS sensor
- With AI autofocus and video in 4K 120p
- Continuous shooting at up to 30 fps without blackout
- With pre-capture function and 7.5-stop IBIS
Sets mit Sony Alpha 7 V (ILCE-7M5) Body
Sony Alpha 7 V (ILCE-7M5) + SEL 24-105mm f/4.0 G OSS
Sony Alpha 7 V (ILCE-7M5) + SEL 20-70mm f/4.0 G
Sony Alpha 7 V (ILCE-7M5) + SEL 200-600mm f/5.6-6.3 G OSS
Sony Alpha 7 V (ILCE-7M5) + SEL 70-200mm f/2.8 GM OSS
Sony Alpha 7R VI (ILCE-7RM6) Body
Sony Alpha 7R VI (ILCE-7RM6) Body
- Mirrorless full-frame camera with 66.8 MP Exmor RS sensor
- BIONZ XR2 image processor with AI-supported autofocus with real-time detection
- Video recording in 8K 30p and 4K 120p. 32-bit float audio recording (via the XLR adapter)
- Support for 96 kHz / 4-channel recording
- Dynamic range of up to 16 f-stops
- Up to 30 frames per second with blackout-free continuous shooting
- AI-supported automatic white balance, improved noise reduction and improved colour gradation
- D-Range Optimiser (up to LV8) and Composite RAW (HDR, NR, Pixel Shift)
- High-resolution electronic viewfinder, illuminated buttons
- Improved ergonomics for reliable handling in all conditions
- Revised power supply system and dual USB-C ports
- Weight (body only): approx. 622 g
Sets mit Sony Alpha 7R VI (ILCE-7RM6) Body
Sony Alpha 7R VI (ILCE-7RM6) + battery grip VG-C6
Sony Alpha 7R VI (ILCE-7RM6) + SEL 200-600mm f/5.6-6.3 G OSS
Sony Alpha 7R VI (ILCE-7RM6) + SEL 85mm f/1.4 GM II
Sony Alpha 7R VI (ILCE-7RM6) + SEL 24-70mm f/2.8 GM II
- Super Telezoom Lens
- for Sony E APS-C cameras
- optical image stabilization
- 625 grams light
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- for landscapes, wildlife, sports and nature photography
- 5x zoom
- 70-350mm (equivalent to 105-525mm in full frame)
- excellent resolution right to the edge of the frame
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- circular aperture with nine blades for soft bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
- Super G Telezoom Lens
- optical stabilization
- Focal length: 200-600mm
- fast, precise and quiet autofocus (Direct Drive SSM)
- circular aperture allows for beautiful bokeh
- Dust and splash resistant design
- Full-frame FE mount
Free live consultation
Your individual consultation - from the comfort of your sofa
Arrange appointment- Mirrorless full-frame camera with 33 megapixels
- 2x BIONZ XR image processors and real-time autofocus
- 10 fps with up to 800 images (JPEG + RAW) in constant continuous shooting
- Pan and tilt 3'' touchscreen
- Integrated optical 5-axis image stabilization over up to 5.5 f-stops
- Latest real-time tracking technology and autofocus with eye detection for people, animals and birds
- Full-frame 7K oversampling for extremely detailed 4K 30p recordings
- 4K 60p video recording in Super35 format
- NP-FZ100 battery with high storage capacity
Sets mit Sony Alpha 7 IV (ILCE-7M4) Body
Sony Alpha 7 IV (ILCE-7M4KB) + SEL 28-70mm OSS FE
Sony Alpha 7 IV (ILCE-7M4) + SEL 16mm f/1.8 G
Sony Alpha 7 IV (ILCE-7M4KB) + SEL 16-35mm f/4.0 G PZ
Sony Alpha 7 IV (ILCE-7M4) + SEL 20-70mm f/4.0 G
- Sony SEL 24-70mm f/2.8 GM2
- Full-frame Lens
- excellent resolution up to the image edge
- F2.8 aperture
- fast, precise autofocus
- beautiful bokeh
- suitable for photo shooting, content creation and video recording
- dust and water resistant design
- Sony Alpha 7C II (ILCE-7CM2)
- outstanding full-frame camera
- impressive details with 33 megapixels for photos as well as 4K videos
- 4K 60p and FHD 120p
- compact size, stylish design
- AI autofocus for photos and videos
- Effortless control of settings via touch menu
- tiltable display
- improved electronic viewfinder
Sets mit Sony Alpha 7C II (ILCE-7CM2) Body
Sony Alpha 7C II (ILCE-7CM2) Body + SEL 28-60mm black
Sony Alpha 7C II (ILCE-7CM2) + SEL 24mm f/2.8 G black
Sony Alpha 7C II (ILCE-7CM2) + SEL 50mm f/2.5 G black
Sony Alpha 7C II (ILCE-7CM2) + SEL 16mm f/1.8 G black
- G Lens standard zoom lens
- Dual AA elements for outstanding resolution
- Sony nano-coating reduces ghosting and light effects
- Direct Drive SSM for quiet, high-precision focus operation
- Dust and splash resistant design
- Sony SEL 70-200mm f/4.0 Macro OSS G II
- Full frame Lenses
- Internal Focusing
- lightning-fast focus tracking
- fast and precise autofocus for photos and 4K videos
- Close focus 26cm (70mm) - 42cm (200mm)
- perfect for nature shots, portraits and more
- impressive macro functions
- breathtaking, clear close-ups
- lightweight, robust and dust-resistant
- Teleconverter compatible (optional)
- Standard zoom lens
- for Sony E APS-C cameras
- very fast (constant aperture of F2.8)
- excellent image quality of the G series
- ideal for professionals and photo enthusiasts
- as "always-on lens" and for landscapes, portraits and spontaneous snapshots
- 16-55mm (equivalent to 24-82.5mm in full frame)
- excellent resolution up to the image edge
- ED (Extra-Low Dispersion) glass elements minimize chromatic aberration and color bleeding
- AR Nano Coating for reduction of reflections and ghost effects
- circular aperture with nine blades for smooth bokeh
- fast and accurate XD (extreme dynamic range) linear motor
- precise and reliable autofocus
- dust and moisture resistant
- Sony SEL 16mm f/1.8 G
- 16mm ultra wide-angle prime lens, full frame
- beautiful bokeh
- fast, precise autofocus for outstanding shots
- impressive close-ups
- ideal for both photographers and videographers
- Sony SEL 70-200mm F2.8 G Master telephoto zoom lens
- 4 XD linear motors provide outstanding AF speed, precision and tracking (arguably for both still and video shooting)
- excellent G Master resolution and bokeh in an exceptionally lightweight design
- constant F2.8 aperture
- integrated optical image stabilization
- circular aperture with 11 blades
- Nano coating reduces unwanted light reflections
- Dust and moisture resistant
- Sony Alpha FX30 Cinema Line (ILME-FX30)
- Cinema Line Super 35 interchangeable lens camera
- cinematic look in 4K UHD: 6K oversampling for stunningly sharp images
- Freehand shooting thanks to powerful 5-axis stabilization with Active Mode
- creative workflow with S-Log3 XAVC 4K UHD 4:2:2 10bit internal recording, 4K 16bit RAW output via HDMI
- Slow motion in 4K UHD at up to 120 fps with real-time eye AF + touch tracking for people, animals and birds
- high-quality body in Cinema Line design with screw options for accessories
- active temperature management for long recording times
Sets mit Sony Alpha FX30 Cinema Line (ILME-FX30)
Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 15mm f/1.4
Sony Alpha FX30 Cinema Line (ILME-FX30) incl. XLR handle unit
Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 16-55mm f/2.8
Sony Alpha FX30 Cinema Line (ILME-FX30) + SEL 16-35mm f/4.0 G PZ
- Sony SEL 24-50mm f/2.8 G
- lightweight F2.8 full-frame zoom lens
- modern optics, high sharpness and fast AF
- suitable for daily content creation in the photo and video sector
- quiet autofocus and minimal focus breathing
- Frame rates such as 4K 120p and 30 fps
- 4 aspherical elements, 2 ED elements and 11 aperture blades deliver sharp images
- supports internal stabilization
- a soft bokeh
- ideal for gimbals and drones
- Dust and moisture resistant
- Sony SEL 20-70mm f/4 G Lens by Sony
- Premium G-series full frame standard zoom lens from Sony
- suitable for Sony full frame mirrorless cameras
- Standard zoom lens from Sony
- constant maximum F4 aperture throughout zoom range
- Focus breathing compensation compatible
- fast and precise autofocus
- particularly soft background blur (bokeh)
- ideal for content creation, photo and video shooting
- dust and water resistant design
Meaning of the delivery status
Immediately available
The item is in stock and can be shipped at short notice.
The item is also in stock in our shop in Düsseldorf.
Please note: Despite updating our website regularly, it is possible that an item may be out of stock but shown as available for a short time, especially when orders are high. All information is therefore without guarantee. We will inform you immediately if there is a delay in the expected availability/delivery time. The availability information refers to an order quantity of 1. Availability may vary for higher order quantities.
Delivery time (from-to) working days after receipt of payment
The item is not in stock in our inhouse warehouse and will be ordered from the external warehouse/manufacturer or disributor after you have placed an order. The expected delivery time is listed with the item.
Please note: Despite updating our website regularly, it is possible that an item may be out of stock but shown as available for a short time, especially when orders are high. All information is therefore without guarantee. We will inform you immediately if there is a delay in the expected availability/delivery time. The availability information refers to an order quantity of 1. Availability may vary for higher order quantities.
Item has been ordered
The item has already been ordered from the manufacturer or distributor. The delivery time is usually between 1 week and 2 months. As soon as a more precise delivery time is known, we will publish the details on our website. After placing the order, you will be informed regularly about the delivery time.
Available at a specified date
The item has already been ordered from the manufacturer or distributor. We have been informed of the expected delivery date.
We are happy to order for you
The item is currently not in stock and will be ordered for you from the manufacturer or distributor after you have placed an order. The delivery time is usually between 1 week and 2 months. After placing the order, you will be informed regularly about the delivery time.
Item has been ordered. Delivery time 1-3 months
The item is currently not available. We were not given a delivery time. Experience shows that the expected delivery time is 1-3 months.
Goods have been ordered. Long delivery time expected. Pre-order now and secure your place on the waiting list.
The manufacturer or supplier cannot confirm a date, so we assume a waiting time of 2 to 9 months. You can still order the item and secure your place on the waiting list.
