In accordance with §11 PAngV (German ordinance regulating the indication of Prices), the last offer price shows the lowest price of the last 30 days after all usual direct discount deductions. Discounts such as cashback or trade-in, which are calculated or paid out after the purchase or by third parties without a contractual relationship with Hifi Foto Koch GmbH (service providers, agencies, manufacturers, etc.) or which require further action, are not included.
Every photography fan has heard the term "full-frame camera" or "full-frame sensor". But what is a full-frame sensor anyway and what impressive advantages does this larger sensor actually have compared to a smaller sensor? We want to answer these questions before you buy a new camera.
Sony unveiled the Alpha 9 III, a revolutionary new camera for sports photographers, at the end of 2023... Now the camera is finally here and on Saturday, February 24, you'll have the opportunity to see it live in action and try out the new features for yourself! Sports photographer Thomas Fähnrich will show you what's possible with the A9 III and how to take action-packed photos of athletes.
A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market.
We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.
